Green Motor Company

SU_ACC3010_W6_A2_CAMPBELL_K.DOC final exam Project Portfolio discolor Motor Company Kim Campbell 10/13/2012 Week 1 Final Project? Upon the change consumers argon making to smaller, render efficacious vehicles, I am proposing a new type of flex-fuel, plug-in crossing car. I entrust pulsate my crop by forming a team of knowledgeable professionals to excogitation our strategy. There ar numerous start bug outes to finding out how sophisticated suggestions be accredited by consumers. Upon researching an article by Jana Bowden, I found that researching and gift surveys to your target market go forth be the first footmark in promoting our new vehicle. at one time the surveys are received, we will snap the data to save computer programme our approach to our consumers. Memetics is a speculation that suggests that ideas that survive among consumers by cosmos copied amongst people. This theory whitethorn be one angle I will investigate further to advance our market penetration. With acclivitous fuel prices, we need our process of research to flow seamlessly and smoothly. on the whole steps essential be thorough and sententious callable to the timing of our crop on the market. We need to point rapidly the features of our vehicle and how each person will eudaemonia from the hush up of use.

We must focus on safety, environmentally friendly, comfort, simplicity. Offering years where consumers grass come in and audition drive our vehicle whitethorn be beneficial. Major advertizement for pre-ordering may run those family that must have the modish and greatest first. We may as well as target groups that promote yard lifestyles who will at that placefore invoke us to their members, employees, vendors, etc. trucking companies may be in the future depending on our supremacy of this vehicle. States ofttimes(prenominal) as California indorse a waiting name for cars such as ours and this will be a come forth to focus. We will review the market strategies of Toyota, Honda, Ford and Saab. As we know, there are nearly 17 million flex fuel vehicles on the road and much can be learn from...If you indigence to get a full essay, order it on our website: Orderessay

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