An Opportunity For Expansion In Retail

PRELIMINARY RESEARCH INDUSTRY OUTLINE INTRODUCTION US remove gross revenue in 1997 were 2.566 trillion. Retailing is evolving into a global, high tech business. Obviously a seller is in business to sell merchandise and department investment firms atomic lean 18 retailers that carry a commodious variety and deep assortment, offer considerable customer service, and atomic number 18 organized into separate departments for displaying merchandise. Department stores are one of the study type of general merchandise retailers.

INDUSTRY ANALYSIS major Competitors The largest department store chains in the United States are Sears($33.5 billion annual sales), JC Penney($19.3 billion), Federated Department Stores($15.8 billion), and the whitethorn Company($13.1 billion). all over the past 20 years many new retail format have been developed but while the number of different retail formats have grown, the number of competitors within separately format is decreasing. Among the 25 largest US retailers, Sears was class-conscious #2(ranked #15 in all US firms) with $1048 million profits in 1998. JC Penney was ranked 5th with $594 million profits, FDS ranked 12th with $662 million profits, and May Department Stores was ranked 17th with $849 million profits.

Everybody knows a downswing is the absolute wrong time to cut back on advertising but the change in advertising outgo in retail industry is negative 1.7% just because the saving is in recession.



Deep discounting of winter merchandise lured consumers into the nations stores during January, offering struggling retailers a brief respite from a sluggish sales trend. Meanwhile, department stores continue to struggle, though general the sales declines werent as deep as debate Street expected. Notable exception was May Department stores which stick on deeper sales declines than expected. A pleasant surprise came from JC Penney, which posted a better than expected 5.9% gain in same store sales. Saks Inc. recorded a 1.7 percent gain, May recorded a 10.7% drop in same store sales and Sears sales were...

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