Banana Republic

while ¢ñ OVERVIEW         Banana Republic is a very famous grunge in United State and Canada. This brand has not been introduced into to the south Korea market yet. Banana Republic was found in 1978 in California. later being acquired by Gap Inc. in 1983, it has since evolved from a sm whole purveyor of safari-inspired clothing with two stores and a mail rig compose into one of the most well- respected retail brands in the United States. Banana Republic is having an emphasis on all things elegant, modern and comfortable. Banana Republic is the ultimate destination for style-conscious shoppers. Customers look it in every aspect of the brand-from personalized service to characteristic shopping experiences. Due to this reason, I am interested in introducing Banana Republic into South Korea. I have authorisation that Banana Republic will be successful in South Korea. I will follow by the analytic thinking of the market situations in South Korea and the competition situation there. later on analysis, I will make my marketing strategies about how to successfully introduce and develop Banana Republic into South Korea.

PART ¢ò BRIEF INTRODUCTION AND HISTORY ABOUT BANANA democracy         Banana Republic was found in 1978 in California. After being acquired by Gap Inc.



in 1983, it has since evolved from a subtile purveyor of safari-inspired clothing with two stores and a mail dress catalog into one of the most well-respected retail brands in the United States.

         plot of ground our focus remains on modern, versatile clothing for both men and women, we have grown our customers. As they began to express a desire for expanded lines of merchandise, we listened. This is what inspired us to introduce some(prenominal) new collections home, jewelry, intimates and personal care. ¡°Men¡¯s Only¡± and ¡°Women¡¯s Only¡± gender-specific stores were launched in 1996. And in 1997, we added 30 new stores, including 4 flagship locations, bringing the total...

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