Gap Marketing Strategy

The Gap is a vestments company that specializes in contemporary, urban clothing with a mid-range pricing scheme. They have blood situations located wholly over the globe in countries such as the linked States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well- bourgeoned jeans store. The store was named after the generation gap and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gaps stock increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html) Clothing is a radical and necessary need, but the companies in Gaps market segment drive items that satisfy more than this basic need. Their customers ar looking for elan and quality at a reasonable price. In this precise market segment, major(ip) brand forces dominate the retail clothing industry: brand recognition is incredibly important. Some major impostors in this industry who are particular proposition competitors of the Gap are J junto, Abercrombie & Fitch, American Eagle Outfitters, Structure, and The Limited. These companies tar pay off the same(p) markets as the Gap and produce similar styles. The strengths and weaknesses of each player in this industry are largely indistinguishable.



J Crew stands out with a strong catalog channel. However, their bricks and mortar front is weak, which is a problem when bricks and mortar retail reels in nightspot out of ten dollars spent by the average consumer as noted at www.retailindustry.com. But within their young urban microcosm, the Gap stands out with an innovative and changing product line: Abercrombie & Fitch, American Eagle, Structure, and the Limited have very specific styles that remain constant year after year.

The...

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