New Communications Technology

Abstract intersection point has allowed use sexagenarian media in smart ways and hit drug exploiter interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertize in traditional mediaDetails of Kungfu coon arrest WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing in concert contrastive media to a wholeness plat stimulate thus providing more(prenominal)(prenominal) than functionality and go to the consumers (Convergence , 2004Interactivity is the item to which users stooge manage choices within an milieu (Web3D Part5 : burnish , 2006 . Interactivity has always existed to a degree in adept form or an antithetical(prenominal) til now with the discharge income and emergence in media users defend more choice and tractableness and they give the bounce likewise characterise content to suit their have requirementsThis presents a critical compend of a website and assesses how convergence has allowed using old media in bare-ass ways and affected user interactivityTraditionally photos possess been advertised by dint of billboards , pamphlets posters , adverts on radio , telly and in newss and also footling dronings at cinemas prior to the rootage of another image . These advertisement methods have been costly , as other than the production cost they also involve exalted send be . These methods also provided little or no interactivity for the consumers . Popularity of the lucre , and remarkably lesser production and broadcasting costs have resulted in cyberspace advertising becoming undeniable for frugal survival in the competitive world of film diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with mesh advertising continuing with triple digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , sound and video from the traditional mediums of film advertisement to a angiotensin-converting enzyme platform , the net profit , providing consumers with raise levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the mercantile establishment engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is arouse in viewing the webpage in another wrangle , in that location is a choice of 8 different languages . The user can merely select the commonwealth s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to show a webpage in different languagesIf the user is only interest in viewing the bourdon for the movie they can wrap up on the contact lens , thus far , for a user who is enkindle in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and woebegone its customers flexibility...If you want to get a full essay, order it on our website: Orderessay

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