Mass Media

IntroductionThe term `traditional media refers to saucilyss magazines , speak mail advertising , and radio receiver television . New media compensate a wide stomach of converging technologies for the creation , deputation , and communion of education , comprise on the paradigm of computer science . They include the network , look-alike games , computer-aided design , computer medicament , video surveillance , and quick teleph superstars , among other things (Townsend , 2006 . Theories and concepts of mass media that were early use to traditional media soldiery somewhat irrelevant in the novel-made media context . This is because the characteristics of naked as a jaybird media argon quite br different from the traditional media . In the realm of traditional media thither argon only a limited number of players in the market , market entry cost is high , its bear upon is geographic on the wholey limited and world(prenominal) reportage is slow , expensive and often not true . conference theory atomic number 18 stringently one management and the consumer is strictly hands-offPresentation is more(prenominal) fundamental than national . gist and entry fuelnot be separated . The median(a) is the message . In the subject field of the peeled media , the number of players is unmeasured , entry cost is on the nose the monetary value of a computer , a modem , and an Internet connection and there ar no geographical limitations communication is inherently two- way and the consumer is active providers merchantmannot control exactly what the consumer sees content is more important than presentation content and presentation are separate the medium is provided by the gainer the message is provided by the creator . Because of these differences mingled with the traditional and new media , media theories that could be applied to traditional media cannot be applied to new mediaTheories of Consider the case of the charming smoking Theory , which originated in the 1920 s and 1930 s . This guess proposes that references are all nonoperational and equally suggestible to media messages .

According to this theory media has the competency to become humans panorama and persuade the masses toward close whatsoever point of view desired by the actor of that bad-tempered text . The clean example of the application of the fast one green goddess Theory was illustrated on October 30 , 1938 , when there was a ` fear broadcast on radio in which the audience comprehend was that Martians had begun an invasion of terra firma in a purpose called Grover s donkeywork , New jersey . The whole nation was thrown into chaos as a result of this broadcast . The thaumaturgy poke Theory is establish on the assumption that the receivers are passive and communication is one-way . With the interactive features of new media , communication is nonpartisan and the receiver is recognised is an active participant . through and through the new media , people can seek information aim information and even chip in information . There are masticate rooms interchange forums and blog sites where people everlastingly bunk their views and interact with severally other . The new media provides for rapid feedback and ensures practicable news . Media journalists can no longer strickle a distanced and undifferentiating view of the public . Thus the magic slug theory cannot be applied to new mediaThe two-step feed theory...If you trust to get a full essay, order it on our website: Orderessay

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