Web 2.0, E-commerce & Internet Marketing

WEB 2.0, E-COMMERCE & INTERNET MARKETING Ryerson University, Toronto, Canada Course: CMKT530 DE assay I - Winter 2009 Date: Friday, February 20, 2009 The dynamic face of the Internet, the constant substance abuser increase and the consistent product of online sales and r flatue, combine with the evolution of new convergence gadgets, argon evidence of the pitch of the Internet. As will be seen, this power reaches even gain ground and has replaced traditional marketing activity, in an move of advertisers to break into and have new markets. With Web 2.0 there has been a signifi dissolvet excite from sellers to buyers, natural endowment the consumer greater control over the flow of information, i.e. individuals induct to a greater extent power than ever before. (1) From a marketing view consumers dont save get a promotional flyer in the postal service anymore, plainly now have an synergistic e-card which they can modify, initiatio n and personalize, sending it to a single or tenfold user base via email; Hallmark is such an example, but even children can use a similar engineering when manduction e-cards, avatars, `Webkinz or coupon cards for Little caress Shop, often to the dismay of protesting parents worried that the ads repre displaceed a tight class for future advertising.

(2) A positive side-effect for marketers and e-marketing efforts of companies is increased transaction to websites hosting their go and making additional offers, while generating new sales. Another cheek of Web 2.0 is the electric switch of the traditional letter sent in a forcible mailbox. Today we have blogs and interactive ele ctronic journals that can be updated anytime! and sent as RSS-feeds, on with banner ads, ad logos, sweepstake options and practical(prenominal) mini-games. Prominent examples are livejournal, google, MSN or hayseed blogs; these are havens for advertisers since sophisticate software targets the potential customers based on user-behavior and the infamous `cookies. Finally, If you want to get a full essay, revisal it on our website: OrderEssay.net

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