Marketing Strategy for Mikes Bikes.

Executive Summary BestBikes is a bicycle manufacturing company set in Erewhon. They shortly beat one oscillation, a potty bike. They compete for the bike market in Erewhon with three new(prenominal) bike companies of similar size and producing similar bikes. BestBikes shed determine a act of unserved market portions (race cars, Leisurers, Commuters and Kids) in the bike market, and have analysed the possibility to combust in the currently served market segment ( adventurers) and entering the un-catered racers segment. growing products for the potentially highly profitable Racer segment fits advantageously with BestBikes current expertise and operations. BestBikes mission is to produce high-quality bikes for the Adventurer and Racer market segments. The corporate and marketing goals for the attached five-years are to ca-ca a share-holder value (SHV) of $30 and to set about 40% of the Adventurer segment and 60% of the Racer segment. stigmatization and carefully aime d advertising bequeath be the means to crusade the products. The bikes will primarily be sold through specialized stores to meet the target segments shop habits.

The pricing strategies will be moderate to aggressive, matching the belittled price sensitivity of the costumers. I think this essay should not be accepted because this is excessively short. A good essay should be about at LEAST 800 words and above. Of course, content and worthy research should be well extracted from sources and summaries in your own even of view. Somehow, i dont really understand what you are talking about. If you wan t to get a full essay, order it on our websi! te: OrderEssay.net

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