The Sony Introduction

Sony is a prestigious group in the world, including Sony Entertainment, Sony finance and Sony Electronics. They be famous for their high quality and innovative devices, like Walkman, terrestrial phone, camera and etc. Currently, however, they encounter fierce competition about in every segment, like video game with Microsoft, supple phone with APPLE and etc. In March 2009, they all told the same proclaim their outset operation loss in 14 years. Obviously, they are in big trouble. When they were perceived as a manufacturer like NOKIA, MOTORA, they must overhaul their coming(prenominal) strategy. History earlier called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company), Sonys grow go support over half a cytosine to 1946 when it was founded by Masaru Ibuka and Akio Morita. In the crippled post-war Japanese economy Ibuka and Morita make their living repairing radios and manufacturing infinitesimal numbers of voltmeters whilst looking to develop a fu ture in designing and manufacturing new electronics. Perhaps surprisingly, their firstborn electronic first appearance was an automatic rice cooker. Its achiever was limited but it was the first in a longsighted line of innovations which continue today. When Sony looked to go global with its products in the mid-1950s, it looked for a new take a crap because the initials TTK were already taken.

The companion came up with its name by combining the Latin intelligence service for sound, sonus, and the American word sonny. The company penuryed a word that was not found in any linguistic process for trademarking reasons. Many within the company questioned the change because of the tim e spend on making its true name known in t! he business world, but in 1958, the name was officially changed to Sony Corp. In 1960, Sony launched its U.S. branch. Eight years later, Sony open(a) a branch in the United Kingdom. The company proceed to grow in the 1970s, when it expand into Spain and France in 1973. German operations were started in 1986. The products and revolutionary inventions that have...If you want to get a all-encompassing essay, order it on our website: OrderEssay.net

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